The website http://www.toyota.com/ demonstrates AIDA in several ways. See the graphic below to see some of the ways that AIDA is demonstrated:
Attention is created by the big image with the new car in the middle of the page. The viewers eyes are immediately drawn to the image then it contains text which sparks Interest, then Desire, then Action. (By clicking on the image.
Interest is also created by the top navigation bar that contains links to all of the information about the vehicles that Toyota offers for sell.
Desire is created by the various products and services that Toyota offers. Such as their ToyotaCare Program.
Action is created is by the "Shop" and "Search" boxes and by the "Build Your Toyota" and "Find Dealer" buttons.
Toyota creates AIDA in multiple ways on this page. The main graphic used effectively creates AIDA with one single item.
Interest is also created by the top navigation bar that contains links to all of the information about the vehicles that Toyota offers for sell.
Desire is created by the various products and services that Toyota offers. Such as their ToyotaCare Program.
Action is created is by the "Shop" and "Search" boxes and by the "Build Your Toyota" and "Find Dealer" buttons.
Toyota creates AIDA in multiple ways on this page. The main graphic used effectively creates AIDA with one single item.
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